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From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesnt come with a guarantee. But there is a pattern to who succeeds and who doesnt. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that: - Writers block is a myth - Consistency is far more important than authenticity - Experiencing the imposter syndrome is a sign that youre a well-adjusted human. Most of all, he shows you what it takes to turn your ion from a private distraction to a productive contribution, the one youve been seeking to share all along.
Seth Godin
Seth Godin es uno de los más grandes gurús del marketing surgidos en los últimos tiempos. Autor bestseller, emprendedor y agente del cambio, sus polémicos e innovadores libros, caso de La Vaca Púrpura, The Dip o No todos los comerciales son mentirosos, han vendido millones de copias en todo el mundo y se han posicionado en los primeros puestos de los ránkings de Amazon, Business Week o New York Times. Es además autor del blog sobre empresa más famoso del mundo, www.sethgodin.com Además de su prolífica carrera como escritor, es también un reconocido conferenciante, habiendo sidoelegido como uno de los 21 ponentes para el siglo que viene.
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