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. Primer libro sobre marketing y comunicación en femenino Más del 80% de las decisiones de compra del planeta las toman las mujeres, sin embargo más del 80% de las decisiones económicas mundiales las toman los hombres. Además la gran mayoría de empresas de publicidad y directores de marketing de las empresas son hombres que no saben comunicar sus productos y servicios a sus principales clientes: las mujeres Este ágil y entretenido libro busca concienciar a todo aquel que tenga algo para vender, que aprenda a comunicar en femenino, es decir a ofrecer las cosas con un lenguaje que apele a las emociones y la forma de ser de las mujeres.
Gemma Cernuda
Gemma Cernuda i Canelles es una apasionada de las citas de mujer. Gracias a ellas hace ya hace casi ocho años, fundó con tan solo 500 euros una sólida agencia–Peix&Co–que desarrolla campañas de comunicación con un punto de vista muy femenino. Tras estudiar marketing en el Columbia Business Scholl, logró desarrollar marcas líderes en el mercado, como la de alimentos congelados La Sirena, y tuvo el tiempo suficiente para crear su propia empresa. Su curiosidad y afán emprendedor le han llevado a viajar a lugares tan distintos como Harlem–donde vivió una temporada–, Nepal o la Antártida. Actualmente ejerce de empresaria. Ha publicado entre otros títulos de éxito, En pocas palabras, 24h/7d o 100 citas de mujeres andaluzas. Gemma se ha convertido en una ponente internacional cuyas ideas y estrategias de marketing estimulan más del 80% de las de decisiones de compra del mercado actual.
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