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Aumentar las ventas ¡Es fácil! propone convertir a cualquier persona que trabaja en una tienda en todo un profesional de la venta. Para ello, describe un mapa de ruta estructurado de la siguiente forma: si capacitamos y mantenemos motivados a nuestros vendedores seremos mucho más eficientes en nuestros procesos de venta y ofreceremos un mejor servicio a nuestros clientes, lo cual nos dará unos mejores resultados para nuestro negocio. ¡Así de fácil! En este libro, encontrarás herramientas, trucos y consejos de fácil aplicación para sacarle el mayor provecho a tu negocio. Objetivos: ? Incrementar las ventas de cualquier negocio. ? Dominar las estrategias de marketing más eficaces del sector retail. ? Motivar a los vendedores. ? Incorporar herramientas (Coaching, Cuadro de mando integral, KPIs, PNL) para optimizar resultados de ventas. ? Utilizar las palabras adecuadas y el poder mental para generar mayores ventas. ? Encontrar soluciones rápidas y resultados garantizados. ? Conocer mejor al cliente y generar una fuerte conexión con él.
Marcos Álvarez
Marcos Álvarez vive en Asturias y es tiendólogo, además de Retail Jedi, con una capacidad innata para inspirar y guiar a equipos comerciales hacia el éxito. Referente en la galaxia del retail, en sectores tan diversos como telecomunicaciones, textil, banca o gran distribución. Su capacidad para identificar oportunidades y su enfoque en la innovación son clave para el éxito de las organizaciones con las que colabora, donde lidera procesos de transformación y adaptación en el cambiante entorno competitivo del retail. Marcos es un apasionado de las personas, entendiendo profundamente cómo crear experiencias memorables para los clientes y cómo motivar y potenciar a las personas que venden. Sus best sellers sobre motivación de equipos de ventas en el sector retail son una guía para aquellos que buscan la Fuerza en las ventas. Adéntrate en su universo en www.porbuencamino.com o síguelo en RRSS: @tiendologo.
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